Sony Japan's official YouTube channel has began streaming a 30-second CM for its new headphones "WH‐1000XM4" to be launched on September 4. The clip makes use of footage from LiSA's "Gurenge" acoustic efficiency from the "THE FIRST TAKE" channel on YouTube, which options varied artists' one-take reside performances.
LiSA carried out the TV anime Demon Slayer: Kimetsu no Yaiba's OP theme tune for the channel again in December 2019, and the five-and-half minute clip has been seen greater than 64 million instances to this point, which was 14 million greater than the tune's authentic YouTube edit model music video.
LiSA says, "I feel the most important distinction between a reside efficiency and a recording is the presence or absence of the viewers. In a reside efficiency, I can really feel the warmth of the viewers and the ground, and check out the texture of the temperature myself, however in a recording session or this type of one-take session, I strongly really feel like, 'I solely get one probability to succeed.' and 'I’ve to sing correctly.' I get actually nervous as a result of I’ve to focus on my very own singing and remember that the individuals listening and watching me can be additionally delicate about my efficiency."
"Sony 1000X Collection &instances; THE FIRST TAKE LiSA version: WH-1000XM4":
LiSA "Gurenge" THE FIRST TAKE:
Interview with LiSA:
Supply: Sony Advertising and marketing press launch