EA removes in-game ads from UFC 4


EA has eliminated controversial in-game adverts from UFC Four after criticism of the adverts went viral earlier this week.

UFC 4, which launched on August 14, sparked backlash when gamers began noticing adverts for Amazon TV present The Boys enjoying at the start and finish of replays within the sport.

UFC Four is a full-price title, and it stands to purpose that gamers don’t wish to be served adverts in a sport they’ve paid a premium for within the first place. EA has famous the unanimously damaging suggestions and has eliminated advert integration from the sport.

“Earlier this week, the staff turned on advert placements in EA SPORTS UFC Four that appeared in the course of the “Replay” moments in gameplay,” the writer stated in an announcement to Eurogamer. “This kind of promoting stock shouldn’t be new to the UFC franchise, although we’ve got usually reserved displaying adverts to particular major menu tiles or Octagon emblem placement.

“It’s abundantly clear out of your suggestions that integrating adverts into the Replay and overlay expertise shouldn’t be welcome. The ads have been disabled by the staff and we apologize for any disruption to gameplay that gamers could have skilled.

“We understand that this could have been communicated with gamers forward of time and that’s on us. We wish to be certain our gamers have the absolute best expertise enjoying EA SPORTS UFC 4, so advert integration within the Replay and overlay expertise is not going to be reappearing sooner or later.”

EA has been experimenting with in-game adverts within the UFC franchise for a short while now, however maybe this newest controversy will dampen the writer’s enthusiasm for doing it once more any time quickly.

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